Autocar reports that Toyota's UK guy Miguel Fonseca ruled out a sub-brand like the Scion but hinted at a wagon and an MPV hybrid. So no new brand but an expansion of the Prius name. This could just be for Europe as the Scion autos are sold just as Toyota's elsewhere in the world. But really Toyota doesn't need to create a new brand as it's the Prius that brings people into Toyota showrooms. After the 3rd gen Prius goes on sale here in the USofA the Lexus brand will be getting it's own version albeit a 4-door hatchless version. Hopefully someday when the hybrid technology becomes cheaper to produce the lowly Scion brand may get it's own hybrid.
Wednesday, November 26, 2008
Prius The Brand A No Go
Autocar reports that Toyota's UK guy Miguel Fonseca ruled out a sub-brand like the Scion but hinted at a wagon and an MPV hybrid. So no new brand but an expansion of the Prius name. This could just be for Europe as the Scion autos are sold just as Toyota's elsewhere in the world. But really Toyota doesn't need to create a new brand as it's the Prius that brings people into Toyota showrooms. After the 3rd gen Prius goes on sale here in the USofA the Lexus brand will be getting it's own version albeit a 4-door hatchless version. Hopefully someday when the hybrid technology becomes cheaper to produce the lowly Scion brand may get it's own hybrid.
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