Dead Car Brands: Plymouth

Plymouth

Active: 1928–2001
Based: Auburn Hills, Mich.
Notable models: Gold Duster, Fury, Neon, Voyager

Plymouth was introduced in 1928 by parent Chrysler to compete with lower-priced models from GM and Ford. For years it was one of the best-selling marques in the U.S., but in the late 1960s became a victim of “badge-engineering." Plymouth and Dodge models became virtually interchangeable due to a cost-cutting effort. Despite the success of the Voyager, one of the first minivans, overall sales declined and Chrysler pulled the plug in 2001.
source businessweek