Sunday, November 30, 2008

Dead Car Brands: Eagle

Eagle

Active: 1988-1998
Based: Auburn Hills, Mich.
Notable models: Eagle Talon, Eagle Vision

After Chrysler bought AMC in 1987 it spun off its successful Jeep division and then tried to cannibalize the rest into its new Eagle division using a hodge-podge of AMC, Renault, and Mitsubishi designs. The result was, unsurprisingly, confusing to both consumers and critics. The brand never really took off so Chrysler killed it in 1998.
source businessweek

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