Dead Car Brands: DeSoto

DeSoto

Active: 1928-1961
Based: Auburn Hills, Mich.
Notable models: Powermaster, Firedome, Adventurer

The DeSoto was introduced in 1928 by Walter P. Chrysler as a mid-level car and was eventually priced just below Dodge. While it was a popular marque, it was eventually killed because it made Chrysler’s lineup too bloated.
source business week